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10 Tech Pioneers: Where Are They Now?
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Mascot for Pets.com
Pitch puppet
Some victims of the dot-com bust went to the dogs, but not Pets.com's famous sock puppet. After his masters imploded in the dot-com debacle, "Socks" was acquired by Hakan & Associates and 1-800 BarNone, a low-cost auto loan vendor, for $125,000. Since then he'sstarred in commercials for Bar Noneand been hired to endorse Hasbro toys and Rawhide Chews.
"We feel that Socks' story is something that many Americans can relate to," says BarNone President Grant Whitmore. "Our motto is that 'Everyone deserves a second chance.' Using Socks supports that notion."
Speaking through a spokeshuman, Socks says he is happy with the new gig. "Do I miss seeing myself as a giant balloon in the Macy's Thanksgiving Day Parade? The crazy nights in Las Vegas with that Taco Bell Chihuahua? Yeah, sometimes," says Socks wistfully.
According to the company, Socks currently lives in the top drawer of a very nice dresser in suburban Washington, DC. When not working, he enjoys lip-syncing and knitting.
Inventor of the Hayes Smartmodem
Advisor to startups
In the BB era (before broadband), if you wanted to connect to the Net, you used a Hayes modem or something just like it. The Hayes Smartmodem transformed the PC from a computing machine into a communications device, helping to create a multibillion dollar industry for Internet access. (It's also number 7 on PC World' s 50 Best Tech Products of All Time.)
But like a lot of PC pioneers, Dennis Hayes caught more than his share of arrows. Competition from cheap modem clones ultimately doomed his firm, Hayes Microcomputer Products, which filed for Chapter 11 bankruptcy in 1994 and closed its doors for good in 1998. Hayes followed up by opening a popular nightclub in Atlanta called the Whiskey Rock Saloon. It burned down a year later. Along the way, Hayes developed macular degeneration and became legally blind.
Hayes became an advocate for Internet accessibility for the disabled. He helped create andstill chairs the US Internet Industry Association (USIIA), which lobbies Congress on high-tech legislation. His most recent victory: an extension of the moratorium on Internet taxes. Now based in New York, Hayes advises high-tech startups and is launching an investment management firm.
The biggest difference from the old days, he says, is that his life now is much less predictable. "When I owned Hayes I knew where I would be working and what I would be working on," he says. "Now I never know when the phone will ring and I will be working on something totally different. I've come to appreciate how my actor and musician friends feel when they are looking for the next gig."


