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10 Tech Pioneers: Where Are They Now?
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Socks' Master
CEO of Pets.com
Strategic consultant
From flying toasters to sock puppets, Julie Wainwright has touched her share of high-tech history. The itinerant chief executive has run some of the seminal startups in technology, starting with Berkeley Systems, which morphed from a maker of wacky screen savers to the force behind popular games like "You Don't Know Jack." From there Wainwright moved to Reel.com, the movie database that morphed into a brick-and-mortar video rental operation before being purchased in 1998 by Hollywood Entertainment for $100 million.
But Wainwright is probably best known for her role at Pets.com, the last big IPO to launch before the dot-bomb implosion (and number 7 on our list of The 25 Worst Web Sites). Wainwright signed on in March 1999. By November 2000, Pets.com had morphed into...well, nothing. The shuttered site ultimately sold its URL to rival Petsmart.com in June 2001.
"I am probably best known as the CEO of Pets.com, the leading pet supply company with its famous sock puppet,"she writes in her profile on networking site LinkedIn."That was the ride of a life time. The Internet bubble burst and I was in position of either running the company to bankruptcy or shutting it down to return money to shareholders. I chose the latter. [It was a] tough decision made with the support of world-class team and board."
Since the Pets.com debacle, Wainwright has filled the top job at an Internet consulting agency, venture capital firm, and photo editing software maker. Now Wainwright is seeking her next big high-tech adventure--preferably one that doesn't involve sock puppets.
The future of consumer robotics
Teacher's helper
At one time he seemed destined for stardom. QRIO (pronounced "curio," short for "Quest for Curiosity") could do it all: run, jump, throw a ball, recognize voices and faces, and dance like a robotic, less scary Michael Jackson. True, at 23 inches he was a tad short, yet Sony thought enough of QRIO to name him its corporate ambassador,"an expression of the Sony Group's dreams, entertainment and technology." Time Magazine named him one ofthe Coolest Inventions of 2003.
Then QRIO's luster began to dull. Though he steadily added functionality--like fingers with "pinch detection" to keep from crushing the digits of his human fans-- QRIO still cost upwards of $65,000. He soon found himself surpassed by lesser but far more affordable robots like Wow Wee's Robosapian. Attempts at a comeback--includinga starring role in a Beck music video--failed to ignite the public imagination. In January 2006, Sony pulled the plug, stopping all development.
Like many never-has-beens, QRIO left show business and went into education. Now at the University of California at San Diego, he works inthe university's early childhood educational center,interacting with children age 10 to 24 months. Researchers at UCSD's Machine Perception Lab use QRIO to measure how toddlers deal with their cyborg peers. The verdict? They like him, provided he doesn't dance too much.


