Page 2 of 2   <      

Barbie Tells CPSC to Get The Lead Out In Viral Video

A China-made Barbie tells Ken she has
A China-made Barbie tells Ken she has "symptoms" in a video that denounces the Consumer Product Safety Commission. (Campaign For America's Future Photos)
Discussion Policy
Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

And then, a message lambasting the CPSC for employing "only one person" to test toys, plus a plea for Nord's resignation.

Lead as the new VD: It works, mostly because current toy recall hysteria is reminiscent of a sex-ed PSA in which a doctor diagnoses the football captain with chlamydia, warning him that you can't tell who has it.

Originally, the "Toxic Toys" message came in the form of a written report discussing "the fact that in a globalized economy we need to reinvent our government safeguards," says Roger Hickey, CAF co-director.

When releasing that report didn't bring the masses to its Web site, CAF decided to reach out to the YouTube generation with some Barbie bedroom action.

In real life, the recalled Mattel toys were not the dolls themselves, but the Barbie Dream Kitty Condo, the Barbie Dream Puppy House and the Barbie Bathtub and Toilet Playset. Perhaps that last one can be the setting for a video sequel -- who knows what Barbie could catch if she forgets to lay down toilet paper?

"Toxic Toys" has gained about 40,000 viewers, and the annoyance of the CPSC.

"I'm not going to dignify the video with any kind of response other than to say it's riddled with inaccuracies," says Julie Vallese, an agency spokeswoman.

The "only one toy tester" claim became popular after the press reported earlier this fall that the CPSC had only one full-time tester. Vallese has been responding to it ever since.

"No one person at the commission has the title of toy tester," she said. Instead, the CPSC employs about 80 toxicologists, chemists, engineers and other professionals whose primary duty is toy inspection.

Of course, researching facts is not nearly as fun as replaying Ken's dull "Oh, no!" response to Barbie's bad news, in which he uncannily channels Keanu Reeves.

FYI, Anne Thompson, the CAF media specialist who came up with the concept for "Toxic Toys," says the video that ended up on YouTube was not the full-length version.

In the original, she says, things got considerably more steamy. "There was some cradling," she says, as well as a kiss as passionate as one can get between two people who don't have tongues.

But apparently, there was no protection.


<       2


© 2007 The Washington Post Company