Alex Frankel spent two years applying for front-line jobs at some of America's biggest companies. A self-described "resolute nonjoiner," he wanted to know how those employers transformed job applicants into loyal workers, making them into successful messengers for their brands. And he wanted to k... -
The Making of a Front-Line Winner
Alex Frankel spent two years applying for front-line jobs at some of America's biggest companies. A self-described "resolute nonjoiner," he wanted to know how those employers transformed job applicants into loyal workers, making them into successful messengers for their brands. And he wanted to k...-
By Mary Ellen Slayter