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Stop Getting Mad, America. Get Smart.
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Smart power could start to change that, but it will not solve all of the nation's problems. Its lasting value is that it may help persuade others to join the U.S. cause. Do not underestimate the importance of having Iran finally hear in stereophonic sound that it must desist from pursuing a nuclear weapons program; given the latest National Intelligence Estimate, it might have actually worked. And do not underestimate the goodwill that a sustained effort to eradicate disease could bring.
Consider the current crisis in Pakistan. The United States might be in a better position today had it not walked away from Pakistan in the 1990s and if, as the 9/11 Commission suggested, it had broadened its engagement beyond military cooperation with and support of Gen. Pervez Musharraf over the past six years. Instead, U.S. favorability ratings are below 20 percent in Pakistan. The U.S.-led war on terrorism is widely seen by Pakistanis as a war on Islam, and American support now tarnishes Pakistani leaders who share U.S. objectives.
And yet, for a brief period in late 2005 and early 2006, U.S. favorability ratings approached 50 percent in Pakistan. Why? Because of the U.S. military's effective and principled response to the October 2005 earthquake there, the largest and longest relief effort in U.S. military history. It showed Pakistanis U.S. commitment and friendship and provided an important source of smart power. It demonstrated, however briefly, that America's standing in the world can indeed be restored.
Now, a year before the U.S. presidential elections, candidates from both parties can present a more optimistic vision that balances Americans' desire for protection at home with wiser policies abroad. It would simply be the smart thing to do.
Richard L. Armitage was deputy secretary of state from 2001 to 2005. Joseph S. Nye Jr., a former assistant secretary of defense, teaches political science at Harvard. They co-chaired the Center for Strategic and International Studies' Commission on Smart Power.


