Buyer Be Wowed: Online Shop Pours On the Whimsy
There isn't a lot of originality when it comes to the design of online stores. Most just stick to the tried-and-true multi-column format exemplified by Internet giant Amazon.com. Maybe that's why the animation that advertises the opening of Dutch retailer Hema's new online store ( http:/
Hema is sort of the Netherlands' answer to Target, though stocked almost entirely with its own brands. But you need not have wandered the aisles of a brick-and-mortar Hema amid hordes of towheaded Dutch children to get a kick out of this products page run amok. Even if you have no intention of buying anything, the animated silliness is worth a visit.
-- Justin Rude