We've been hearing it for years from corporate executives, management consultants and industry analysts: To survive in highly competitive markets, you either have to be big enough to have scale or small enough to find cover in protected niches. In between is a competitive no man's land where no c... -
Biggest Is Not Best
We've been hearing it for years from corporate executives, management consultants and industry analysts: To survive in highly competitive markets, you either have to be big enough to have scale or small enough to find cover in protected niches. In between is a competitive no man's land where no c...-
By Steven Pearlstein