MUMBAI T he TV ad shows an Indian movie star walking on a beach, flaunting his brand-name sunglasses and his six-pack abs. A white woman in a black bikini drops on the sand from nowhere, and then another woman drops down. Soon, a bevy of white models literally falls from the skies, and the movie... -
In India's Huge Marketplace, Advertisers Find Fair Skin Sells
MUMBAI T he TV ad shows an Indian movie star walking on a beach, flaunting his brand-name sunglasses and his six-pack abs. A white woman in a black bikini drops on the sand from nowhere, and then another woman drops down. Soon, a bevy of white models literally falls from the skies, and the movie...-
By Rama Lakshmi