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In the Battle of Super Bowl Ads, There's Already a Winner

In a series of NFL Network ads set in a diner, Joe Montana mans the grill and talks football with regulars Matt and Stan.
In a series of NFL Network ads set in a diner, Joe Montana mans the grill and talks football with regulars Matt and Stan. (By Daniel Goldwasser)

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Sunday, February 3, 2008

Much of America right now is setting out snacks in preparation for a Southwestern battle between two Northeastern teams peppered with too-frequent and over-hyped Super Bowl commercial reels.

Fact is, the best football-related TV spots this season already have run: The weekly features hyping the Thursday and Saturday games on the NFL Network are nothing short of brilliant. The segments, which can be found at http://joes.nfl.com, feature the patrons and staff of a traditional American diner discussing the NFL's current affairs -- which naturally hype the upcoming gridiron face-off.

Though the griddle is manned by one of the game's most famous Joes (that would be Montana), the real star is Matt Fitzgerald, an unapologetic Patriots fan played by Matt Aselton, whose Boston-accented quips elevate each of the 20 episodes. His wry observations and irreverent bits of wisdom include such comments as Peyton Manning "looks like an aerobics instructor" and "Any team with teal in their uniform qualifies as a sleeper." The final episode will air during the Super Bowl, so spend your fast-dwindling pregame time catching up.

-- Justin Rude

New York Giants vs. New England Patriots: Kickoff today at 6:18 p.m. on Fox.


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