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Making the Most of Marriott.com
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What about bringing people to the site for reasons other than booking?
That's the second point. Today, if you look at scope and functionality, we only deal with pre-trip. That's it.
So what about content or reviews? Bill Marriott's blog, for instance -- that's content.
There's opportunity for all kinds of content. We're looking at it now trying to figure it all out. We looked at getting user-generated reviews, pictures.
What about advertising on your Web site?
We're looking at that, too. But one thing you want to be careful of is that people are there for a transaction. You never went to interrupt or distract from the transaction. One of the things we are looking at today as we speak, can we have advertising that says, "powered by . . ."? The other thing we are looking at, at the end of the transaction, is . . . can we sell you books? Can we sell you gear? Are you going fishing? Are you going skiing?
When do you think Marriott 2.0 will hit the Web?
Marriott 2.0 is more a concept than a specific deliverable. But I'd say that you'll see radical change sometime by the end of 2009. We're starting now.
