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'Bad Road' Tries to Survive a Bad Break
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Julianna Margulies's new Fox drama "Canterbury's Law" is all but dead, after being moved by the network to Friday nights at 9 two weeks after its launch.
And at Fox, if it's on Friday, it's toast. "The Return of Jezebel James," anyone?
Fox has aired two episodes of "Canterbury's Law" on Monday at 8. The show debuted (with no post-"American Idol" preview, which speaks volumes about the network's interest/confidence in the series) March 10 and pulled in nearly 8 million viewers, a smallish audience, but on par with everything else in the time slot. The audience skewed kind of old for a Fox series, but surely Fox knew Margulies wasn't 22 when they hired her.
They did, right?
Anyway, the second week, the debut of ABC's "Dancing With the Stars" in the same Monday time slot siphoned off many of those older viewers, causing "Canterbury's Law" to lose about 2 million viewers week to week. But Fox knew "Dancing With the Stars" was going to debut its latest edition this past Monday.
They did, right?
In the end, Fox decided airing reruns of "House" would be the better choice for Mondays at 8, where it will provide Fox's new 9 o'clock drama, "New Amsterdam," about an immortal cop who after 400 years still hasn't perfected his pickup line, with the lead-in it needs to fully realize its ratings potential.
Hahahahaha.



