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ESPN Pulls The Plug On Ad Network; Millard Warns About Treating Ads Like Pork Bellies

With nearly every media company getting in the ad network game?the latest entrant being Forbes ?one major player is bucking the trend. ESPN (NYSE: DIS) has ended its arrangement with Specific Media and several other unidentified ad nets, Mediaweek reports . The Disney sports franchise says that it...
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David Kaplan

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