The Naughty Broadcasting Company

Jezebel James's return? Not so much.

Fox has killed "The Return of Jezebel James" after just two weeks and three broadcasts.

In its third, and final, airing this past Friday, "JJ" clocked just 3.13 million viewers -- not even as many people as had watched its " 'Til Death" repeat lead-in.

A week earlier, the comedy series had premiered with 3.13 million viewers at 8 p.m. A second episode that followed "grew" -- by 50,000 viewers.

This show was doomed from the start. First, it's a series about sisters. Series about sisters have no place on Fox. Series with female leads have no place on Fox, particularly when written by Amy Sherman-Palladino, who is best known as the creator of that super-chick-drama "Gilmore Girls."

Then, to make matters worse, "JJ" is about a woman who cannot have children and who asks her sister to be her surrogate. Throw in a lot of hysterical scenery-chewing by Lauren Ambrose as Coco the crazy surrogate, and you have a show so female it was causing men to have cramps.

So, naturally, Fox tossed it away on Friday nights. That's where chick shows go on Fox (see "Canterbury's Law"). Because, you'll be told, the network has no place else on the schedule for it. Because a chick comedy can't work on Fox's Sunday comedy block, because that's where "Unhitched" has to go. It's about guys. Divorced guys, back in the dating pool.

I know you'd like to ask someone at Fox why they ordered "Jezebel James" in the first place. You'd be wasting your time, because the question assumes Fox, or any network, is thinking that hard during new-series-pickup season.