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On Economy, Obama Blends His Messages
Obama has since reverted to the town hall format he relied on in Iowa, talking more in high school gymnasiums instead of big arenas and truncating his stump speech to allow time for questions.
On a recent visit to Fort Wayne, Ind., he gave an in-depth answer to a United Auto Workers member, explaining his plan to curb foreclosures and make it easier to organize workers. While he said he "can't promise to bring back all the manufacturing jobs" lost by Indiana, since many of the losses were caused by automation, he said he would create many new jobs with investments in infrastructure and renewable energy.
And when given a closing question that seemed perfectly suited to his trademark riff about hope and change -- "What inspired you to run for president?" -- Obama instead gave a rundown of his plans for expanding health care, taxing energy profits and closing tax loopholes for offshore companies, concluding with a promise to "wake up every single day thinking about how to make your life a little better."
"He did a nice job of speaking directly to us. That was one of my biggest concerns . . . if he knew what he was talking about with respect to" the economy, said Marianne Deitche, a high school teacher. "There are so many ways you can gloss over it, but he didn't gloss."
Anna Burger, secretary-treasurer of the Service Employees International Union, which endorsed Obama in February, said the candidate has to spend more time talking about pocketbook issues, even if it means cutting back on his usual uplift. Voters in Pennsylvania, she said, "need to connect first, and then they can be inspired."
"At the beginning of the campaign, he was able to inspire people to lift themselves above their problems to think of a better America," Burger added. "In Pennsylvania, they want to know, 'Yes, but how are we going to do it?' "
It was this question that Obama seemed to be addressing at the San Francisco fundraiser when he said that skeptical voters in distressed areas demand more specific proposals for how their situation could be improved. Yet he also argued that such planks must be combined with a more transformational message if voters are going to overcome their lack of trust in Washington.
"So the questions you're most likely to get about me [are], 'Well, what is this guy going to do for me? What is the concrete thing?' " Obama said, in remarks recorded by the Huffington Post. "But the truth is, is that, our challenge is to get people persuaded that we can make progress when there's not evidence of that in their daily lives."
David Axelrod, Obama's chief strategist, sounded a similar note Saturday, saying Obama's lofty message is linked with the meat-and-potatoes issues he is increasingly focusing on. "Solving real problems in people's lives is of a piece with ending the polarization of the country," he said.
Some Obama supporters dismiss questions about his ability to connect on economic issues by pointing to his biography: He has lived in far more modest circumstances than either Clinton or McCain, and he began his career as a community organizer in a South Side Chicago neighborhood hit hard by steel plant closings. The campaign recently launched an ad highlighting that part of Obama's résumé, with the candidate standing in front of an abandoned steel plant in a black leather jacket. But his Chicago work was in a largely African American community, and whether mentions of it can translate into support among white workers remains to be seen.
Campaigning for Obama last week, Hoffa started his pitch by talking about the union's recent organizing successes and the weak economy, and only then brought up his candidate, saying Obama would make it harder for companies to ship jobs overseas and would pass legislation making it easier for unions to organize.
And, over and over, Hoffa tacked on his own version of Obama's message, minus any soaring rhetoric. "There's a saying that if you don't believe in something, then you don't believe in anything," he told drivers at a truck depot outside Reading.
Several union members responded with catcalls and tough questions, and some said afterward they were still undecided, partly because of concern over reports of the incendiary comments of Obama's longtime pastor, the Rev. Jeremiah Wright. But others said they were coming around to Obama and starting to view him as the most clued-in on the economy.
In Reading, Dale Pszczolkowski, 55, said he does not expect any candidate to be able to prevent the closing of the factory where candy has been made for more than a century, where he has repaired machines for the past 29 years and where 350 people will lose their jobs this year. But he said he is warming up to Obama, even though he knows that Obama's target audience tends to be younger and more cosmopolitan.
"I relate to him," he said. "I have nothing against him."