DEPT. OF MARKETING DILEMMAS

Trying a One-Two Punch In Hopes of a KO at the BO

Sunday, April 20, 2008

Sony Pictures Classics would like to woo you into seeing a film next month called "Redbelt." But what kind of a movie is it? You've got Pulitzer Prize-winning playwright and art-house moviemaker David Mamet. Yet it's set in "a world inhabited by bouncers, cage fighters, cops and special forces types." Throw in a jujitsu studio, an actor known more for his stage work (Chiwetel Ejiofor), and Tim Allen . . . in a serious role? Head. Scratcher. Or maybe it's as simple as creating two posters.

We bet you can distinguish the one for the highbrow cinephiles from the one for the fists-and-fighting crowd.


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