Google Gives Mobile AdWords Visuals With New Image Format
TOOLBOX   Resize Text
 Save/Share +
COMMENT
 Discussion Policy
 CLOSE
Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.
|
Wednesday, April 23, 2008; 10:59 PM
After launching mobile versions of its AdWords and AdSense programs last September, the internet search giant is now adding visuals to these efforts. Google's (NSDQ: GOOG) mobile image ads format can be described as shrunken versions of its standard banners, albeit sent to pages based on keyword targets. In another similarity with the main AdWords program, the mobile image ads are priced on a cost-per-click basis.
For advertisers, Google claims that the image ads can boost clickthrough rates, while expanding its menu of services. The program will be available in about two dozen countries, including the U.S., the UK, Japan, China, India, Russia, France, Australia, Germany, Ireland, Italy, the Netherlands and Spain. More details on Google's mobile blog.
Related
Google, Microsoft Will Drive Next-Gen Mobile Web Apps Innovation Google Mobile AdWords: Can't Track Conversions Accurately? Google Broadens AdSense Program To Mobile Sites
![[paidContent.org]](http://media.washingtonpost.com/wp-srv/business/graphics/sm_pdcontent.gif)
![[mocoNews.net]](http://media.washingtonpost.com/wp-srv/business/graphics/sm_moco.gif)