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Web Firm Finds Its Footing Through Big Ideas
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Upender, the chief executive of Intridea, said the speed of development today forces the company to rapidly launch and improve products.
"When we thought of these projects, we were probably one of the earlier ones to think about the ideas. By the time we're about to launch them, there are already two guys in the marketplace," Upender said.
"The market is moving very quickly, and that's one of the reasons we have to put something out there quickly, invest more, and that's why we can't afford to say SocialSpring is our platform, that's our product, and that's all we're going to focus on."
Intridea took an innovative approach to recruiting, reading the blogs of developers to find out what they are doing -- and then hiring them.
"We find the smartest guys," Upender said. "They already proved themselves by launching some ideas, they're already blogging about some technology that interests them . . . and within a day they're being productive. They're checking in code."
Upender, 40, calls himself the senior of the group. Most employees are in their mid-20s. Everybody gets a MacBook Pro and a 30-inch cinema display.
Upender and his partner Naffis got their start locally in the Web 1.0 world, working for a Bethesda company building video-on-demand software for cable providers.
After the dot-com bust, they went their separate ways, only to reunite, at least virtually, in the Web 2.0 world.
