Channel Changer

Who gives a [expletive] what a hater gotta say

I made a couple million dollars last year dealing [expletive]

The video fades out. In its place is a segment featuring black-and-white newsreel footage of Martin Luther King Jr., the Mall and a narrator intoning, "I am the March on Washington."

But it's the gangsta-rap videos that had BET critics such as Coates, of Mount Ennon Baptist Church in Clinton, camped outside Lee's Northwest home from last August to mid-April on weekends, chanting, "BET, SUCH A DISGRACE! BET, UPLIFT THE RACE!" (A New York-based sister church similarly is still protesting each weekend outside the Manhattan home of Philippe Dauman, CEO of BET's parent company, Viacom. Dauman declined to be interviewed for this article.)

People protesting on his boss's front lawn is just one of Hudlin's problems. Ratings have dropped significantly, according to Derek Baine, senior analyst for SNL Kagan: Average household daily viewership dropped from 353,000 in 2006 to 316,000 in 2007. (But a popular show like Keyshia Cole's does much better.) The network reaches nearly 90 million households.

Then there's Paul Porter, a former BET video programming director who left the network in 2002, who charges that payola was, and is, a regular part of transactions at the network. On any given Friday, he says, he would receive a FedEx box stuffed with as much as $15,000 in cash. (Porter now heads Industry Ears, an advocacy group that participated in the "Enough Is Enough" BET survey.)

Hudlin vehemently denies any knowledge of, or involvement in, alleged payola at BET. As for Coates's protest, he says, "it's such misplaced aggression that doesn't deal with the root of the problem. They're attacking someone [Lee] who cares a great deal about all the things that they care about."

He'd rather talk about his successes: "We have expanded the breadth and depth of programming on the network in a very short time. We're far from done. But I think the work we've done so far on the network should be celebrated."

As evidence, Hudlin points back to a 2005 telethon to raise money for Katrina victims; a two-part town hall special, "Hip Hop vs. America," aired in the wake of the Don Imus brouhaha; a reality TV show featuring R&B starlet Keyshia Cole and her dysfunctional family; a documentary series produced by writer Nelson George, "American Gangster"; an "American Idol"-style gospel show, "Sunday Best"; and "BET Honors," an awards show for prominent African Americans.

Between 2003-2007, BET has doubled its programming budget. Last year, Hudlin and his crew announced plans to release an impressive lineup of original programming -- 16 shows, including an animated series about the Carthaginian general Hannibal to be produced by Vin Diesel. In April they announced programming for the 2008-09 season that includes a courtroom reality show and a dating show. It'll also boost its news programming with two shows: "The Truth With Jeff Johnson," a news talk show, and "Unreported," an investigative series.

But several shows announced last year have yet to air or have died quick deaths. "Judge Mooney," a sendup of courtroom shows featuring veteran comic Paul Mooney, was canceled days before its scheduled October debut. The ambitious "Wifey," a drama starring Queen Latifah as a widowed music industry executive, remains unscheduled. The pilot was directed by Hudlin, an unusual move for a network head.

To be sure, television programming is an exercise in experimentation. As Lee put it, "Some things fall by the wayside," while Hudlin insists that most of the network's pilots do make it on-air.