In March of last year, the World Wildlife Fund in Australia teamed up with Leo Burnett, the multinational advertising agency that created the Marlboro Man, to come up with a new environmental campaign called Earth Hour. The idea was to get 2 million residents in Sydney to turn off all the lights in... -
On Climate, Symbols Can Overshadow Substance
In March of last year, the World Wildlife Fund in Australia teamed up with Leo Burnett, the multinational advertising agency that created the Marlboro Man, to come up with a new environmental campaign called Earth Hour. The idea was to get 2 million residents in Sydney to turn off all the lights in...-
By Shankar Vedantam