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Online Marketer Quinstreet Acquires Lead-Gen Firm VendorSeek

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Joseph Weisenthal
paidContent.org
Monday, June 2, 2008; 11:07 PM

A small deal in the lead-gen space? Quinstreet, an online marketer, has acquired VendorSeek, a lead-gen firm, we have learned. VendorSeek is a B2B lead-gen service targeting such areas as accounting software, payroll services, credit card processing, and other related fields. The company was founded in 2002 by Ken Wisnefski. See this Philadelphiz Biz Journals report (.pdf) for more background on it. We have not learned the deal size.

Quinstreet operates in multiple areas, including lead-gen, and has a reputation for being secretive. We're told that earlier this year the company acquired SureHits, a vertical ad net for insurance. The LinkedIn profile of SureHits President Jon Kelly confirms the company is now part of Quinstreet.

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