Plastic Surgeon In Aisle 2!

Tee-hee.

He's not selling Shapewear. (Well, he is selling Shapewear: bottom sculptors run $27, the most expensive corset is $60.) But he's also selling confidence. He's selling bold, fawning attention from a medical professional. He's seen 11,000 naked women and he thinks you are hot stuff. Perhaps women should be beyond craving these compliments, but it just feels so good.

Sunila Rogers wasn't going to buy anything today; these days she chooses between food and gas. After meeting Rey it becomes food, gas or Shapewear. "If you want to go get something to eat, you have to pick me up and pay," Rogers jokes. "But I'll look good."

Onto the stage, two of Rey's assistants bring Shalini Aurora from Odenton. She has been recruited to demonstrate the miracle of the waist cincher.

"It's very comfortable," Aurora says into the microphone. "My pants are falling off."

Her waist had been 44 inches. Now it's 43. The crowd bursts into applause. Aurora beams.

"My pants are falling off," she says again. A few onlookers snap pictures with their cellphones.

This is the second time that Aurora, who works in tech support for Verizon, has met Rey. She was also the winner of a Home Shopping Network sweepstakes a few months back. The prize was a trip to Los Angeles and lunch with the doctor.

"I used to pray someday he would work on me," she says. But during that lunch, she suddenly forgot all about the surgery.

"He just looks at you," she says. "And says, 'Stay beautiful, just the way you are.' "

"Mom, are you crying?" Aurora's grade school son, Neil, asks.

"No, I'm not crying," she says. A pause. "But I did cry the first time I met him."

Of course, not every woman's experience is so transformative. Carla Fleiri stands in line, waiting patiently for her autograph.

Has she been planning for this event for a while?

"Actually," she says, "I was just shopping for a refrigerator."