Liveblogging Yahoo-Google Conference Call

Sue Decker: We are really excited about the potential of what we are announcing. It allows us to do what we do best. And it gives Yahoo full control over all aspects of its business.

Hallmark of this agreement is its flexibility. It also enhances our options. Lets us determine whether and how we display Google's paid search ads alongside ads from our own Panama marketplace. We will display Google paid search results where they deliver better value. We decide how much of our search inventory will display those ads. We keep unfettered control over the user experience.

Advertisers pay Google directly, Google will then pay us TAC for clickthroughs. Our advertisers continue to pay us for our ads.

AMP, new display ad platform, will be available next week. Recent announcements such as SearchMonkey, Search Assist, Buzz and others are showing success with consumers. We remain strong in algorithmic search.

Agreement also includes interoperability between Yahoo and Google's instant messaging platforms.

Jerry Yang: Talks about how this will maximize stockholder value.

Q&A

Q: Will advertisers still want to buy Yahoo when they can get on Yahoo pages through Google's advertising system? Why learn two systems? Any interest in serving yahoo ads on Google pages?

Sue: One thing we learned is that GOOG monetizes well for query ads, but not as competitive in the tail. So we want control in segments where we are comparable in terms of performance. So with this we get the best of both worlds.

We might look into helping them with display ads on Google.

Q: What percentage of search queries do you expect to show google ads?