MP3 Blogs Have Hipster Readers; Make For A Perfect Ad Network

Discussion Policy

Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

Joseph Weisenthal

paidContent.org
Monday, June 16, 2008; 11:07 PM

Here's a quick summary of Fortune's look at the world of MP3 blogs: Sites like Peter Rojas' RCRD LBL and TheFader.com attract hip readers that advertisers salivate over. But on their own, they're too small to easily attract big advertisers. The familiar solution: an MP3 blog network. Music marketers Jon Cohen and Rob Stone of Cornerstone Promotions (which owns TheFader) have already sold Fortune 500 advertisers like Microsoft ( NSDQ: MSFT) and Toyota on the network, which claims 240,000 readers. That's basically the news, and the rest reads kind of like an ad for Cohen and Stone to pitch advertisers on the notion that their network of MP3 blogs is a great place to reach the right audience.

Finally, the piece notes that RCRD LBL's next move may be to release an entire album from a band with a major sponsor, though that's not confirmed. Says a marketer for Microsoft's Zune: "With the right five bands, I can cover 100 percent of my target audience."

@ SxSW: A Rowdy Discussion On Ad-Supported Music

Rrcd Lbl Launches As Part Blog, Part Ad-Supported Music Store