A Slow Transition

Wednesday, June 18, 2008

The top 10 advertisers for all media:

2007 spending

Procter & Gamble

$4.9 billion

AT&T

$3.34

General Motors

$3.3

Time Warner

$3.09

Verizon Communications

$2.82

Ford

$2.58

GlaxoSmithKline

$2.44

Walt Disney Co.

$2.32

Johnson & Johnson

$2.29

Unilever

$2.1

The top 10 buyers of display advertising on the Web in March:

Monthly spending

University of Phoenix

$22 million

Bank of America

$21.6

LendingTree.com

$16.7

E-Trade Financial

$16.2

Countrywide Home Loans

$16.1

Classmates Online

$11.9

Sprint Wireless

$10.5

Netflix

$10.2

Verizon Wireless

$10.1

Scottrade

$9.2

Sources: TNS Media Intelligence, Advertising Age