ABC-Disney Opens Slightly More: Syndicating Full Shows To Veoh, To Buy More Traffic

ABC, among the most conservative of online players when it comes to syndicating its own TV shows (but among the most progressive in putting shows within its own branded environment, along with parent Disney), has done its second major video deal: it has done a deal with Veoh, with full episodes of prime time shows like "Lost," "Desperate Housewives" and "Ugly Betty," along with short clips and game highlights from ESPN ( NYSE: DIS). The ABC shows on Veoh are here. This is the second such deal from the company after its deal last year with AOL.

In this new deal, ABC will pay Veoh based on the traffic it send to the ABC.com site. Also, Veoh will use the ABC media player (with its high quality video through Move Networks) to show ABC and ESPN programming on its site.

The company is also considering other distribution deals with sites like YouTube and Hulu. Veoh, backed by former Disney CEO Michael Eisner (which makes this new deal slightly ironic), recently received a big $30 million round of funding. Veoh hopes the deal will help position it as a hub for all full-length TV shows..it has some shows from CBS ( NYSE: CBS) and MTV as well.

Update: These full episodes on Veoh will not have an embed code, unlike other video on the site. Only the short-form clips, which will launch on Veoh later this year, will have the embed codes, according to an ABC release. Now that the service is live on Veoh, it really is nothing more than links to ABC player... see this Kimmel clip, for example. As I mentioned in the headline, ABC is really just buying traffic?

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