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One Man, One Long List, No More Web Ads

Rick works as a machinist in upstate New York and maintains EasyList in his den.
Rick works as a machinist in upstate New York and maintains EasyList in his den. "People hate ads," he says.
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The message lingers on the screen as long as the ad would have run.

"There's nothing we can do about that -- yet," Rick said.

Responding to the complaints that they are hurting people who put content on the Web -- while expecting to get paid in advertising -- Palant and Rick are adamant.

"People accuse me of destroying the Internet," Palant said.

The two suggested that the advertisers and publishers deserve ad blockers because they have imposed so many annoying ads on users.

The existence of such programs, they said, will have a deterrent effect, forcing advertisers to use less annoying tactics for fear of driving more people to use blockers.

People use this software not simply because "they don't want publishers to make money," Rick said. "It's because they are so annoyed."

"People hate ads," he said. "They really hate ads. We wouldn't be doing this otherwise."


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