Disney's 'Camp Rock': Lodged at the Summit

A weekend's worth of Olympic-trial chick-nastics brought a rare weekly win to NBC, its first since New Year's week, when a weekend NFL wild card playoff game scored NBC's top-rated night of the TV season up to that point. But the eruption of the Jonas Brothers' new tweener-magnet flick "Camp Rock" attracted a mind-numbing 21 million viewers across the multi-platform monster that is Disney.

Here's a look at the week's Joes and Nicks:

WINNERS

"Camp Rock." In the beginning, the unveiling of Disney Channel's latest let's-put-on-a-show! tots-and-tweeners flick bagged nearly 9 million viewers to become cable's most watched entertainment program of 2008. It beat everything on broadcast TV Friday night, slaughtering, among other things, the Daytime Emmy Awards on Disney-owned ABC, which apparently did not get Disney's clear-the-decks memo in re "Camp Rock" scheduling. While this is only about half as many Disney-tweener-flick fanatics as the mind-boggling 17.3 million who'd watched the unveiling of Disney Channel's "High School Musical 2" last August, it's a whole lot more than the 7.7 mil who'd tuned in to watch the opening of the "High School Musical" flick that started it all in January '06. We blame the Jonas Brothers, those pettable darlings of this year's White House Correspondents' Association dinner, who starred in "Camp Rock."

But there's more! A second airing, Saturday on ABC, bagged another 3.6 million, and a third airing, Sunday on ABC Family, averaged an even better 3.7 million. Disney claims "Camp Rock" reached 21 million unique viewers across its multi-platform premiere weekend, which also includes plays on Disney.com -- 22.4 million if you count Canada. And yes, pookie, Disney Channel is already working on the sequel.

Olympic-trial chick-nastics. Four weekend hours of chick gymnastics came in surprisingly strong, virtually on par with NBC's same telecasts four years ago, delivering 23 percent more Saturday viewers and 33 percent more Sunday viewers than NBC's earlier summer averages.

2008 NBA F inals. Overall, the Finals outscored last year's series by 61 percent among viewers -- the best showing for an NBA championship series since '04. Tuesday night's final game on ABC was the second biggest night of TV on any network since the end of the official TV season in late May, behind only the Thursday when ABC aired the "Grey's Anatomy" season finale.

"America's Got Talent." Despite a pounding from the deciding game of the NBA Finals, NBC's "Talent" returned to a crowd of nearly 13 million. That makes it the most watched premiere so far this summer -- and the summer's No. 2 prime-time entertainment broadcast of any kind, behind only that "Grey's Anatomy" season finale.

"Million Dollar Password." CBS has ordered six more episodes of Rege's summer series, which has won its time period in each of its four broadcasts to date.

"Intervention." Monday's fifth-season debut of A&E's cure-addicts-for-ratings reality series scored 2.1 million viewers. That's its biggest premiere ever, just edging out the series's previous premiere high -- get it? -- of 2 million.