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On-Demand Software Integration Startup Boomi Raises $4 Million

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Erick Schonfeld
TechCrunch.com
Tuesday, July 1, 2008; 1:09 PM

With the rise of on-demand enterprise software from Salesforce.com (CRM) to Zuora ( online billing), businesses using more than one service still have to figure out how to send data from one system to the other, and hook into their old legacy data-center software as well. A startup called Boomi is aiming to solve that problem. It raised its first $4 million institutional round of venture financing today from FirstMark Capital.

Boomi is targeting small and medium-sized businesses that don't have the IT resources to do this integration work on their own. It can connect Software-as-a-Service (SaaS) applications to each other and to data center apps.

Some examples of SaaS-to-SaaS integrations it can handle are Salesforce, NetSuite, Intacct, SmartTurn, Zuora, and Taleo. It can also integrate those with on-premise applications such as QuickBooks, Microsoft Great Plains, and SAP (or directly into a database using an FTP or HTTP connection). Here is a list of all the applications it supports.


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