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Espresso, Extra Bitter

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"No modifications to the Classic Cappuccino. No questions will be answered about the $5 Hot Chocolate (during the months we offer it). No espresso in a to-go cup. No espresso over ice. These are our policies. We have our reasons, and we're happy to share them."
At his cafe yesterday, Cho explained the policy: "The way we do espresso is different than what people are used to. It's a very exacting technique. . . . When you pour it over ice, it creates a certain acidic reaction that makes the drink sour."
He also said some customers have the audacity to order an espresso over ice, then fill the glass with milk at the dairy bar -- creating their own iced latte, at a significant saving.
In his letter on Murky's site, Cho wrote: "To others reading this I will say that if you don't like the policies, I respectfully recommend that you find some other place that will give you what you want, or select something that we can offer you."
But regarding Simmermon, who said in his post that he would only return to Murky Coffee "carrying matches and a can of kerosene," Cho's anger was undiluted.
"While I certainly won't bemoan you your right to free-speech," he wrote, "I have to respond to you in your own dialect: [naughty word deleted] you, Jeff Simmermon. Considering your public threat of arson, you'll understand when I say that if you ever show your face at my shop, I'll punch you in your [another naughty word deleted]."
Whew. Decaf anyone?
The battle of the blogs escalated, and a cabal of caffeinated commenters soon weighed in.
On a typical day, Murky's Web site receives 200 visits. On Tuesday, there were more than 15,000, Cho said yesterday. His e-mail inbox was filled with messages full of vitriol and praise.
Simmermon said his post about l'affaire Murky drew record hits for him, too -- 100,000, at last count.
But yesterday, he expressed regrets.
"I have mixed feelings about it, and I'm not really proud of the behavior that triggered this," he said. "These things take on a life of their own, and I don't want to be a part of it. He had a bad day, the owner had a bad day, and I had a bad day. That's all."
Cho is also ready to move on, if not exactly back down.
"You have to fight blog with blog," Cho said with a laugh. "That's the price you pay when you throw your words out there."
Cho and Simmermon seemed astounded at the amount of commentary the postings received.
"Ultimately, it's just coffee," Cho said.
Exactly. Can't we all just get a latte?


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