Jack A. Weil, 107; Entrepreneur Put Style in Western Wear

Jack A. Weil, at the helm of Rockmount Ranch Wear for decades, was said to be the country's oldest chief executive. His clothing was used in "Brokeback Mountain." (By David Zalubowski -- Associated Press)

Hence, his grandson said, he popularized his products in many ways, offering buyers around the world wearable symbols of the romance of the West. As a manufacturer, he offered small retailers the same prices as big chains, and felt strongly that to the fullest possible extent his products should be made in the United States.

According to the company, Rockmount shirts have been worn by many entertainers, including the cast of the Academy Award-winning film "Brokeback Mountain."

Survivors include a daughter, Jane Romberg of Steamboat Springs, Colo.; five grandchildren; and 10 great-grandchildren.

His wife, Beatrice Weil, died in 1990. His son, Jack B. Weil, who had been prominent in the company for years, died this year.

At the end, his grandson said, Mr. Weil "just gave out."

"He lived a vibrant life for 107 years and 5 months," Steve Weil said, "and he never got tired, until the last few weeks."

When asked for career advice, Mr. Weil would say, "Do what you love." He followed his own advice, his grandson said.