What a difference a few chunks of metal make. With each new gold medal that Olympic swimmer Michael Phelps collected last week, his commercial value skyrocketed. Which is great, of course, but at the moment it's making his agent's job exponentially more complicated. Little more than a week ago, w... -
A Marketing Formula to Match Eight Gold Medals
What a difference a few chunks of metal make. With each new gold medal that Olympic swimmer Michael Phelps collected last week, his commercial value skyrocketed. Which is great, of course, but at the moment it's making his agent's job exponentially more complicated. Little more than a week ago, w...-
By Anita Huslin