Daily Online News Use Is Up But Still Small: Pew

Staci D. Kramer
paidContent.org
Monday, August 18, 2008; 3:07 AM

The latest Pew biennial news consumption survey is out and, as usual, the results offer something to latch on to for just about everyone with a stake. TV news ratings are declining? Yes, but even heavy internet users turn to TV as their main news source. Newspaper readership is still dropping? Yes, but it's mostly print-only readers and did you notice that online readers are helping stem the tide? If you have a few spare hours, you can read the full study here. Or you can graze here:

-- Daily online news use is up by a third since 2006 but the numbers are still small?25 percent now, compared with 18 percent then. The number of people who get news online at least three days a week roughly equals the numbers who watch cable news.

-- Fifteen percent say they have smart phones; 37 percent of those use them for news.

More, including chart, after the jump?

-- More people get news online than watch nightly news?37 percent to 29 percent.

-- Only 10 percent of those surveyed who have social networking profiles say they regularly get news from those networks. 65 percent aged 18-24 have a profile; that number is sliced in half for the early 30s set.

-- 44 percent of college graduates surveyed say they get news online every day compared with 11 percent of those with a high school education or less.

-- Only 10 percent of the public reads news and political blogs regularly. That compares to 26 percent of the group Pew dubs Net-Newsers ?those who rely on online for news and info?and nearly 20 percent of the Integrators who get there news from a blend of traditional and online.

-- Once they are online, 22 percent overall say they have personalized news pages; that doubles for the heaviest users. One-half of online users watch news programs or video clips. And they are using search engines more frequently to look for news while only 5 percent say they use news-ranking sites like Digg. 12 percent use an RSS reader; 25 percent get email news or alerts.

The report is based on phone calls with 3,615 U.S. adults with a plus/minus error margin of 2.


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