Ten Startups Debut At TechStars Demo Day

Devver

Devver- Takes the tools that developers already use on their desktops and turns them into cloud-based services. Currently focused on Ruby tools and testing suites. Strong emphasis on test suites. They will add PHP, Python, and Java later. They will also have an open API so that developers can add other languages.

By putting developer tools in the cloud, they can execute them more quickly, reduce setup and configuration time, enable easy scheduling, display rich reports, and make it simple to share data between team members. The dev tools and environment is set up once on a cloud based server, then team members can be added quickly and have all the same tools, projects, and code.

Business model; subscription fee of $100 per developer per month. Sales channel - seems to be word of mouth through the Ruby development community. Seeking $200K in seed funding.

The Highway Girl

The Highway Girl- is a traveling music show for the digital age. Hosted by singer songwriter Samantha Murphy, the show educates artists on how to manage their careers in the digital age while also giving fans a true behind the scenes look inside the life of a singer/songwriter on tour. It is initially based on Samantha Murphy, but soon will include other artists. TheHighwayGirl.com will sell exclusive content from the artists they feature, as well as act as a liaison between artist and fan on non-traditional transactions that connect them.

Samantha delivered one of the most unusual startup pitches I have seen. She sang a song about raising money and building a business. Wow! Samantha is an incredibly talented singer/songwriter. Business model; Exclusive content, tours, merchandise, and a traveling music tour called The Highway Girls. Also partnering with TopSpin. Seeking $500K in seed funding.

Application Experts

Application Experts provides Software as a Service (SaaS) to venture capital and private equity fund managers and to the pensions, endowments and other parties that invest in venture capital and private equity. Based in Denver, Boston, and Chicago. The founders were in private equity firms prior to founding the company.