Mobile Content Bits: NCAA Football; Sprint Financial App; Bold On AT&T; Evite Dial Directions; 2ergo

-- *AT&T* brings back college football SMS voting: AT&T ( NYSE: T) is reminding college football fans that they can once again begin voting for their AT&T All-American Player of the Week via SMS. The carrier is also putting up video highlights and photos of each candidate on its mobile NCAA Football portal. Four finalists are selected each week by ESPN ( NYSE: DIS) analysts and then revealed each Sunday morning onSportsCenter. Voting will open immediately after and close at midnight (ET) on Wednesday. This is the fifth-straight year that AT&T has done a content deal and SMS campaign for the college football season. ( Release).

-- Sprint taps Blue Systems for financial data app: Sprint ( NYSE: S) will offer Blue Mobile, a real-time financial market data application, to customers thanks to a new deal with London-based Blue Systems. The company says it covers more than 100 global exchanges and delivers data in real-time for equities, fixed income, futures and options, currency, commodity, metals, energy and company news and financial information. ( Release).

-- Bold coming to AT&T Oct. 2: A "pretty high up source at AT&T" has told Boy Genius Report that the carrier plans to get the BlackBerry Bold in stores Oct. 2.

-- Evite adds dial directions services: Evite guests will be able to access free voice-activated directions to their events through a deal with Dial Directions. The new service will be placed under Evite's send-to-phone text alerts with a phone number for guests to call, state their location and receive directions via SMS. ( Release).

-- UK mobile marketing firm 2ergo expands into U.S.: 2ergo, a mobile marketing business based in the UK, has made two separate deals to expand its business in the U.S. Simply Wireless, an AT&T and T-Mobile reseller based in Fairfax, VA, tapped the company to develop an integrated SMS campaign for the firm. An unnamed operator with "more than 60 million customers" (that leaves just AT&T and Verizon) also partnered with 2ergo for a more complete package including technology, messaging, marketing and customer relationship management, the company announced. ( Release).