It's big business, but it may not have the impact that drug companies hope and that medical ethicists have long worried about. Direct-to-consumer (DTC) advertising has only a modest effect on the sale of drugs, according to research released online yesterday by BMJ, a British medical journal.
Drug Ads: Big Waste Of Money?
It's big business, but it may not have the impact that drug companies hope and that medical ethicists have long worried about. Direct-to-consumer (DTC) advertising has only a modest effect on the sale of drugs, according to research released online yesterday by BMJ, a British medical journal.