Mobile Content Bits: AOL iPhone Ads; Jewel Quest; MoMoney Widget; Xperia SDK; Virgin Gets buzzd

-- AOL (NYSE: TWX) Launches iPhone Advertising platform: AOL unveiled an iPhone specific advertising platform today that allows advertisers to specifically target iPhone users. When an iPhone user is browsing a site within AOL's networks, including Third Screen Media or Advertising.com, an iPhone optimized ad. In addition, the network can redirect iPhone users to special versions of the advertisers' site that are optimized for the iPhone.

-- Jewel Quest II on iTunes: I-play, which is part of Oberon Media, today released the popular puzzle game Jewel Quest II for iPhone and iPod touch. Jewel Quest II, based on iWin's Jewel Quest franchise, will cost $8.99 from the App store or on iTunes.

-- FunMobility launches MoMoney app: FunMobility announced today MoMoney, a free widget that let's bloggers and Web publishers add audio, video and other media to their blog, site or profile. The widget can also be used to generate traffic by allowing the users to make money and generate revenue based on either a per click or per impression basis. The widget is available at at http://funmo.com/MoMoney. MoMoney works with iGoogle ( NSDQ: GOOG), Netvibes, Pageflakes, MySpace, Facebook, TypePad, Blogger, Freewebs, Friendster, Webwag, and Windows Live.

-- Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) Releases SDK for Xperia: Sony Ericsson Developer World released the beta Software Development Kit (SDK) for Windows Mobile 6.1, which will allow developers to build and test XPERIA Panels and applications for the phone. Panels are a bit like widgets for the homescreen. The SDK is free and available at www.sonyericsson.com/developer.

-- Virgin Mobile USA (NYSE: VM) Partners with buzzd: Virgin Mobile USA said it has added buzzd, a location-based social network, to its WAP deck. The companies are working on a mobile-enabled location-sensitive city guide and social network. Called "buzzd on Virgin Mobile," the site will offer entertainment information that can be shared among Virgin Mobile USA customers based on their location. Events and venues are aggregated first through multiple content partnerships such as Flavorpill, TimeOut, Zagat and many more. User-generated feedback for 'real-time' activity about venues and events is also layered at the top of event listings throughout the platform.