Family Tree Site MyHeritage Gets $15 Million Second Round

Discussion Policy

Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.

Robert Andrews

paidContent.org
Monday, September 8, 2008; 4:07 AM

Tel Aviv-based family tree site MyHeritage, which claims to be "the second largest online destination for families", has received a $15 million second-round investment from London's Index Ventures

The site has come out of nowhere but is now available in 25 languages, claims 25 million members, five million family trees and 260 million profiles, and comes with a few technological innovations. MyHeritage already suggested relatives to users from its database, now it's also launching a face-recognition feature that automatically identifies and tags family members; it can also be used with photos on sites like Flickr, Facebook and Picasa.

Index partner Saul Klein, who joins previous Accel backer Simon Levene on the board, is mincing no words on the investment: "We believe it has the potential to become as important to families as Facebook is for friends and LinkedIn is for professional relationships." Release.

Bebo?s Birch Tight-Lipped On AOL Deal; Talks Around Numbers

AOL Buying Bebo For £417 Million