Aiming Young
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Some drugmakers are pitching their medications directly to teens and trying new ways to get their attention. Here are examples:
Drug: Differin (acne)
Maker: Galderma Laboratories
Teen appeal: Ads on MTV and ABC Family, and in Seventeen magazine. Web site has a section just for teens. Home page shows clear-skinned, cool-clad teens.
Drug: Gardasil (HPV vaccine)
Maker: Merck
Teen appeal: Girls and women who get the vaccine (approved for ages 9 to 26) can have reminders for booster vaccines texted to their cellphones; Gardasil also has a Facebook page.
Drug: Yaz (birth control pill)
Maker: Berlex Laboratories
