Still About Nothing: Microsoft's Second Ad With Gates-Seinfeld
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Rafat Ali
paidContent.org
Friday, September 12, 2008; 1:07 AM
The second in the series of the new $300 million campaign by Microsoft ( NSDQ: MSFT), trying to make Windows and Vista more human, well, sorta. The first one in the Gates-Seinfeld series has been roundly panned by pretty much everyone, but maybe, that was the point: getting attention, any which way.
The second ad, embedded below, but this is a 4 minute longer version..not sure how it will translate, or connect, in 30-second version:
A MSFT spokesperson told ZDNet about the next phase of this campaign: "Very shortly, we will move into another phase of the campaign that will be about Windows."
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