Ask yourself this question: Aside from the company where you or members of your family work, how many companies do you actually care about? We think that for a lot of us, there are only four: Starbucks, Apple, Google and Amazon -- call them the SAGA companies. Of course, reducing what's exciting ... -
4 Captivating Companies and What They Share
Ask yourself this question: Aside from the company where you or members of your family work, how many companies do you actually care about? We think that for a lot of us, there are only four: Starbucks, Apple, Google and Amazon -- call them the SAGA companies. Of course, reducing what's exciting ...-
By James Ledbetter and Jacob Weisberg