| Page 2 of 2 < |
What's in a Name? For Catalyst Health Solutions, It's Clarity
|
TOOLBOX
   Resize
COMMENT
 Discussion Policy
 CLOSE
Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post.
Who's Blogging  |
Today, CatalystRx has more than 5 million members, who have access to about 60,000 pharmacies across the country.
"When we go out into the marketplace, people -- whether its a member or a broker or a perspective client -- they ask us this question: 'Help us understand the difference. CatalystRx vs. HealthExtras?,' " said Nick Grujich, Catalyst's chief operating officer. "It was just so confusing. We just wanted to provide absolute clarity. So when people walk around with the CatalystRx card in their wallet, they tie that into our corporate identity."
So in that push to be more consumer-friendly, the board of directors voted on changing the name to Catalyst Health Solutions.
On Oct. 1, the first day of trading under the new name, a Nasdaq technical glitch temporarily caused its stock drop erroneously. But after the correction, it fell about 3 percent, closing at $25.42.
The new Web site is up and running, and the company has issued new Catalyst-branded business materials.
"Things that said HealthExtras were luckily materials that were electronically based, so we just had to update that," Ficklin said.
But aren't there tons of discarded HealthExtras business cards? Mounds of HealthExtras-branded swag?
''This was something we've been planning for a while,'' Ficklin said. ''So over time we were cognizant not to have much left over.''
Kendra Marr's "Vital Signs" column runs Fridays on the WashBiz Blog athttp:/
