Fitbit Raises Healthy $2 Million From True Ventures And SoftTech VC
Friday, October 10, 2008; 4:00 AM
Fitbit, producer of a sleek little device that clips onto your clothing and tracks your movement throughout the day and night, has raised $2 million from True Ventures, SoftTech VC and several angels in what appears to be the company's first round of institutional funding.
The device, set to go on sale in early 2009 for $99 a pop, uses the information it gathers about your movement to help you determine how much exercise you've been getting and how many calories you've burnt. It can also tell you how many steps you have taken and how well you've slept, all based on its internal motion detector.
All data gets automatically synchronized to your computer and then the web through a wireless base station, so you don't even have to plug it in. Once synced, you can view your health reports online.
See a recent Beet.tv interview of CEO James Park below: