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In Targeting Online Ads, Campaigns Ask: Who's Searching for What?
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Who's Blogging  |
· "Sarah palin pictures," which directed users to official campaign pictures.
· "Chavez" and "castro," which linked to a page advertising McCain's foreign policy.
· "Katrina" "against abortion," "global warming," "environmental pollution" and "gas prices," all tied to policy issues.
Among the search phrases that have been purchased to direct people to Obama Web sites are:
· "Barack muslim," which linked to a page informing viewers that he is not a Muslim.
· "Diane von furstenberg," which linked to a site selling Obama clothing.
· "Clinton" and "edwards," an effort to reach voters for his Democratic rivals in the primaries.
![[slate.com logo]](http://media.washingtonpost.com/wp-dyn/content/graphic/2007/09/27/GR2007092701096.GIF)
