paidContent.org - Glam Media Finds Its Male Side, Launches Brash.com

After offering a hint about its plans last month, female-centric Glam Media has released Brash, its new male-focused lifestyle and entertainment online hub. Brash is being targeted to men 18-49 years old and is beginning life with more than 25 sites including ArtistDirect, DigitalTrends.com, Squidoo and SpirlFrog. Samir Arora, Glam's CEO, claims that the Brash network has more then 10 million uniques at launch. The network is comprised of five channels: Men's Lifestyle (Style, Fitness, Travel, Food & Drink), Entertainment (Music, Movies, TV, Games), Tech (Audio, Gadgets, PC & Macs), Auto (Luxury, Sport, SUV, and Sedans) and News (World, US, Politics & Tech). In addition to the site network, Glam has also created BrashTV, a DRM-protected, video distribution platform built on GlamTV. Partners on that offering include Entertainment Studios, CINELAN 3-Minute Films, Howcast.com and VIDCAT.com.

John Trimble, who joined Glam from Fox Interactive, where he ran all brand advertising across MySpace, American Idol, IGN Men's Network, and Askmen, is the EVP of sales and will be overseeing Brash's advertising. On the editorial side, Richard Perez-Feria, formerly the editor-in-chief ofPeople en Espanol, is the new network's editorial director and curator.

Last month, Glam offered details of the men's network, which had a working title CodeBlue. *NBC Universal/News Corp.'s* Hulu, Sony Music and MTV were rumored to be signed up as content partners and Glam is said to be talking with other media companies as well.

This comes amidst continuing slowdown in online advertising market, sure to hit online ad networks as well. Late last week, another men's focused online video site Heavy.com did some more layoffs.

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