paidContent.org - Amazon Gets Reflexive, Picks Up Casual Games Provider

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Tameka Kee

paidContent.org
Wednesday, October 22, 2008; 12:07 AM

Kindle owners, you may be able to get some gaming time in between reading theWSJand Proust very soon, as Amazon.com has acquired Reflexive Entertainment, a privately held casual games developer and portal founded in 1997. The Lake County, Calif.-based developer announced the deal on its blog, though terms were not disclosed. Reflexive distributes PC, Mac and mobile games like Big Kahuna Reef and the Ricochet series through its own arcade, as well as on platforms like Xbox LIVE Arcade.

It's the latest in a slew of acquisitions by the online retail giant, including Canadian used books dealer AbeBooks in August, the seemingly random purchase of Fabric.com in June, and an unspecified stake in user-generated shopping channel "The Talk Market," also in June. Talk about money to burn. It's also keeping in line with Amazon's push to offer more digital content: it kicked off a VOD service in July, and launched Kindle and its DRM-free Amazon MP3 store last year. Amazon's earnings come tomorrow, after market close.

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