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(By Julia Ewan -- The Washington Post)
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Wednesday, October 29, 2008

A good deal made better: The Meltzer family of Melbourne, Australia, began exporting bottles of its buttery, small-batch olive oils to America three years ago, earning praise from the likes of Martha Stewart. The family's 3,500 olive trees grow near the Yellingbo nature reserve, which inspired the oil's name and label.

Now the Meltzers have borrowed a bit of boxed-wine technology, offering Yellingbo Gold Extra Virgin Olive Oil on tap in a cardboard cask. The unfiltered oil's exposure to air and light is much reduced, allowing its peppery finish a longer shelf life. The cask is environmentally friendly, and its spout is drip-proof.

The four-liter cask, sold exclusively online at http://www.yellingbogold.com.au, is available for a special price of $60 until Friday; the price increases to $75.50 after that. Sold by the bottle, the same amount would cost $200. (The bottled oil is available at Sur La Table, Dean and Deluca and Whole Foods Markets.) [Oct. 31 Update: Yellingbo has decided to extend the introductory offer until November 9.]


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