Matt Kapko
mocoNews.net
Tuesday, October 28, 2008
3:00 PM
-- THR Box Office Numbers Via SMS: The Hollywood Reporter is launching a mobile box office product this week that will send weekend box office estimates via text message. Pulling from Nielsen data, the publication will push official studio box office tallies to users that sign up for the mobile alerts with a short code. The top five movies from each week will be sent on Sunday morning while more detailed data will also be sent to newsletter subscribers. THR Story.
-- Qualcomm (NSDQ: QCOM) Ensnared In Another Lawsuit: Qualcomm just can't shake itself from legal drama. The company is now being targeted for alleged illegal use of intellectual property owned by Gabriel Technologies in a $1 billion lawsuit. A Qualcomm subsidiary is accused of using more than 90 patents by claiming ownership and failing to notify Gabriel Technologies about its plans. At issue is a set of assisted GPS enhancements that enable services such as driving directions and the ability to search for nearby businesses. SnapTrack, the Qualcomm company accused of using the technology, was acquired by Qualcomm for $1 billion in stock in 2000. Release.
-- Got Milk? Goes Mobile: The California Milk Processor Board has created a WAP site to extend their latest campaign to mobile phones. The group, which created the "Got Milk" campaign, is now plugging its fictitious guitar rockersWhite Gold and the Calcium Twins. The group, which appears in TV, print and online ads touts the benefits of drinking milk. Release.
-- Boost Mobile Rolls Out $1 A Day Chat Plan: Sprint's pre-paid subsidiary is launching a TV ad campaign featuring the likeness of former President George Washington to highlight its new $1 a day chat offering. The wannabe Washington character in the commercial couldn't be happier as the parody makes the case for the return of the dollar's value. "It's a metaphor for what's going on right now with the dollar," said William Gelner, executive creative director at 180LA. The firm developed the campaign that will include three commercials running through early February 2009. Release.