He's Everywhere: Obama Wraps Small-Screen Barrage With 'Daily Show' Appearance

"This is the Obama infomercial!" Democratic presidential candidate Barack Obama conceded to Jon Stewart on "The Daily Show" last night of his 30-minute time buy on CBS, NBC, Fox, MSNBC, Univision, BET and TV One.

In a satellite interview that aired three hours after Obama's half-hour message to the American public, the senator told the late-night cable-show host that he hoped people would come away with the feeling that "this election is really important" and that the four struggling families profiled in the infomercial would remind them of someone they know.

"At this stage, everything that needs to be said probably has been heard by a lot of voters," Obama acknowledged.

All day long, Barack Obamavision had been on the minds of the made-for-TV navel-gazers in the small-screen firmament.

Most of them had some fun with that clip of Obama's GOP rival, John McCain, mocking the time buy:

He's measuring the drapes, and he's planning his first address to the nation, an infomercial. By the way, I will never delay the start of the World Series for an infomercial.

Fox News Channel reported that "tonight it's almost all Obama all the time -- on Fox, CBS, Univision, NBC and three other TV stations. Starting at 8 p.m., Barack Obama will star in the largest campaign buy in history -- a last-minute, 30-minute plea to undecided voters and a living testament to his campaign's deep pockets."

The Obama camp's purchase of time on the major broadcast networks -- ABC excepted -- and several cable networks, reportedly cost $3 million to $5 million.

On CNN, Jessica Yellin reported breathlessly that Obama would be "interrupting prime time for millions of Americans."

On ABC News's "Good Morning America," they trotted out clips of Elisabeth Hasselbeck discussing the time buy with sometime-ABC News-journalist Barbara Walters on Babs's Sirius satellite radio show, "Barbara Live":

Babs: He's got the money and he wants to win.

Hasselbeck: That to me is, in terms of the economy -- that is repulsive.