He's Everywhere: Obama Wraps Small-Screen Barrage With 'Daily Show' Appearance

ABC was the only major broadcast network not in on Barack Obama's prime-time ad, but the candidate did chat with Charles Gibson. (Abc News)

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Nice.

Tapper also noted that Obama was running a grave "oversaturation" risk, because his 30-minute message to voters will appear on three whole broadcast networks and a handful of cable nets, not to mention a same-day sit-down on ABC's own evening newscast and an appearance on Comedy Central's "The Daily Show."

Over at NBC's "Today" show, Chris Matthews likened the time buy to the election-eve speech John F. Kennedy delivered from Faneuil Hall in Boston 48 years ago, and said what Obama needs to do in his 30 minutes is make white men feel better.

"The toughest thing that neither candidate has really done yet, and Barack included, they haven't really gone to the American male -- white male, if you want to put it that way, brutally -- and said to them, 'Look, you've got a tough row to hoe. . . . You take pride in providing for your family and putting food on the table and maybe getting the kids into college. . . . I'm going to help you do it. I'm not going to get in the way with high taxes. . . . I'm going to be one of your helpers. I'm not going to get in your way,' " Matthews said Obama needs to say.

CBS's "The Early Show" went out and found two former White House gofers -- Dee Dee Myers and Dan Bartlett -- to debate the merits of the time buy. Myers, who was an aide to Bill Clinton, noted this is the first time a real contender for president has had the resources to make a time buy across three broadcast networks and multiple cable nets. Bartlett, a former George W. Bush aide, said Obama ran the risk of looking like he thinks he already has the job, "taking over network time like this."

During his one-on-one with Obama for the ABC evening newscast, Charlie Gibson was not joined by Hasselbeck, and he did not talk to Obama over his Skinny Glasses of Intimidation and did not ask him to explain the Bush Doctrine. Instead, Gibson asked Obama such penetrating questions as: "Finish this sentence: 'On November 5, I'm so happy I won't have to . . .' "

(Obama went with "pack.")

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