mocoNews.net - Mobile Content Bits: Taptu Search; Huffpost Mobile; MMS From MBlox; Pepsi Widget; Content In Russia

-- Taptu providing search to itsmy.com: Taptu announced today that it's providing search capabilities to www.itsmy.com, a mobile social network with more than two million users. Taptu's search helps users find mobile content such as videos, music, images and will render it for different phone types. Along with search results, there will be sponsored links.

-- Huffington Post launches Wap site: The Huffington Post launched its first mobile Web site at http://m.huffpost.com today, just in time for election day coverage tomorrow. The site was built and will be monetized by Crisp Wireless, a mobile publisher and advertising network. The landing page takes you to a number of headlines and small thumbnail photos. There are two links at the top to "topics" and "featured posts." Topics include such subjects as "green" and "off the bus."

-- Gemini and mBlox SMS: Gemini Mobile Technologies said mBlox is licensing its HyperScale Messaging Center for its MMS Gateway in North America and Europe. Now mBlox will be able to allow content providers to send multimedia with subscribers throughout the world, by managing the traffic between the content companies and the operators. The service will come to North America first, and then to Europe in 2009. Release.

-- Pepsi ad widget launches: As part of an international TV ad campaign for Pepsi, AgencyNet, an ad agency, announced the release of its Pepsi "Kung Fu Fighting" Widget. The ads began airing last week in certain Latin American markets, and it centers on a competition to win the last can of Pepsi. Dance-offs are performed to the song "Kung Fu Fighting," as remastered by Shaggy, T-Pain and Tami Chynn. The TV ad also features comedic actor Verne Troyer. Using technology from Nokia ( NYSE: NOK), the mobile app, which is available at www.pepsimundo.com, let's subscribers play a game, view media, and link to the Pepsi website through series 40 and series 60 devices.

-- Mobile Streams and Jump partner for Russia: London-based Mobile Streams (SEA: MOS), a mobile content company, said it is working with Jump, a Ukrainian mobile and interactive service provider, to deliver animation programs to mobile customers in Russia and Ukraine. Content includes animated videos from Adult Swim and Cartoon Network content, including Robot Chicken and Ben 10. More on the partnership here.